The Brand: Front Porch Standard

This brand didn’t come from a boardroom or a brainstorm.

It came from home.

 From the creak of a rocking chair.

The smell of a summer grill.

The sound of kids laughing in the yard.

A flag moving in the breeze.

And the quiet strength of families who show up—day after day—for each other.

 Front Porch Standard stands for something deeper than clothing.

It’s a return to tradition in a world that’s too fast to remember.

It’s a belief that faith, family, and presence are still the foundation worth building on.

 This brand was created for the ones who live with intention, not distraction.

For those who value connection over convenience.

For those who believe that what we build now becomes what they inherit later.

Front Porch Standard is more than a name—

It’s a lifestyle.

A commitment.

A call back to what made us strong in the first place.

 Because when the world feels loud and fast, the front porch stays steady.

It’s where we gather.

It’s where we grow.

It’s where the standard is set.

 Welcome to Front Porch Standard.

The light’s on. The seat’s open. Stay awhile

 

 

Our Mission and Core Values

Our Mission is to rekindle the strength of American Family Life-- one porch, one story and one generation at a time. Front Porch Standard exists to bring families back to what matters most; presence, pride and real connection

We believe strong families are built in the quiet, ordinary moments: a kid learning to ride a bike on the sidewalk, a deep talk between father and son as the sun sets, a mother praying quietly before the house wakes.

Through timeless apparel and purpose driven storytelling, we honor the traditions that raised us and the values we're raising the next generation on.

We're not just a brand. We're a front porch revival.